CMO, The Weather Company
David Jaye is the CMO of The Weather Company, an IBM Business. As chief marketing officer, David Jaye leads marketing, creative and social media efforts for The Weather Channel® and Weather Underground brands across the digital platforms. David is responsible for developing and overseeing the marketing strategy for and creative expression of the company’s consumer brands, as well as, working to ensure consistency across all of the company’s business units.
David is also an expert in strategic agency management, having served as head of creative agency partnerships at Google where he executed, scaled and architected Google’s partnership strategy and outreach engagement to creative agencies. Prior to Google, David worked at FCB (Interpublic Group), Digitas (Publicis Groupe), Wunderman Interactive (Y&R Group), and OgilvyOne Worldwide, all holding senior digital marketing roles.
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