CMO Breakfast

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Event

CMO Breakfast

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Event

About this event

Mingle with Atlanta’s marketing and design community over great coffee and delicious bites for the Atlanta CMO Breakfast Series. This month we bring to the stage the CMO of a major corporation rich with big data and technology that enables amazing insights around much more than just weather, a brand that has some of the most used mobile apps in the world, and who was just acquired by IBM.

When: Thursday 03.10.2015 at 8:30 am – 10:00 am

Where: Atlanta Contemporary – 535 Means Street NW Atlanta 30318

Who: David Jaye, CMO, The Weather Company

David Jaye, CMO at The Weather Company, will discuss the strategy and thinking behind evolving The Weather Channel, one of the most iconic brands in America, to extend beyond cable weather and include its massive digital reach. The company produces more than 30 billion individual forecasts a day to 2.2 billion locations. This not only powers 120 million monthly users of its apps and sites, but also industry-leading B2B partners like airlines that use real-time forecasting to help planes avoid turbulence, or insurance companies who use it to warn customers of impending hail storms.

About David Jaye:

David Jaye is the CMO of The Weather Company, an IBM Business. As chief marketing officer, David Jaye leads marketing, creative and social media efforts for The Weather Channel® and Weather Underground brands across the digital platforms. David is responsible for developing and overseeing the marketing strategy for and creative expression of the company’s consumer brands, as well as, working to ensure consistency across all of the company’s business units.

David is also an expert in strategic agency management, having served as head of creative agency partnerships at Google where he executed, scaled and architected Google’s partnership strategy and outreach engagement to creative agencies. Prior to Google, David worked at FCB (Interpublic Group), Digitas (Publicis Groupe), Wunderman Interactive (Y&R Group), and OgilvyOne Worldwide, all holding senior digital marketing roles.

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