David is currently a lead digital strategist and a senior leader in Weber Shandwick’s Global Digital Practice, serving as EVP, Social Media Lead for North America. He spent his career in digital transformation, strategizing and driving organizational change to keep pace with the rapidly evolving communications and business landscape. He works with clients to craft business growth strategies, tying those to digital strategy and operationalizing programs across internal teams and external partners. His client experience includes GM, IBM, Unilever, PepsiCo, American Airlines, the U.S. Army, and more.
Facts, Fiction and Corporate Reputation
Today, brand reputations are built and destroyed by what happens online.