Daryl Weber

Daryl Weber is author of the forthcoming book Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. He’s a seasoned brand strategy consultant whose work has influenced many of the best and biggest brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Pampers, and many more.

He was formerly Global Director of Creative Strategy at The Coca-Cola Company, where he oversaw brand and communication strategy for many of the company’s billion-dollar brands. Prior to that, he was Director of Strategy at the boutique brand and innovation consultancy Redscout, where he advised Fortune 500 companies and startups on new product innovation and brand positioning.