Daryl Weber is author of the forthcoming book Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. He’s a seasoned brand strategy consultant whose work has influenced many of the best and biggest brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Pampers, and many more.
He was formerly Global Director of Creative Strategy at The Coca-Cola Company, where he oversaw brand and communication strategy for many of the company’s billion-dollar brands. Prior to that, he was Director of Strategy at the boutique brand and innovation consultancy Redscout, where he advised Fortune 500 companies and startups on new product innovation and brand positioning.
The Unconscious Power of Brands
This enlightening talk will show you how consumers' minds really work to help you build stronger brands.
Branding for Startups & Small Businesses
This course will teach you how to build a powerful brand from scratch.