The Unconscious Power of Brands

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Event

The Unconscious Power of Brands

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Event

About this event

Join Daryl Weber, author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands as he discusses the biggest myths in consumer psychology, the real meaning of emotions, how consumers make brand decisions, and how understanding the unconscious can help build stronger brands.

Takeaways

  • The surprising unconscious side of brands
  • The biggest myths about consumer psychology
  • The real role of emotions in building brands
  • Practical tools to use neuroscience to inspire better marketing

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