Daniel Nicholson

President & CEO, NadaMoo!

Austin

After graduating as a Mechanical Engineer from the University of Texas at Austin, Daniel moved to Madrid, Spain to work for Iberdrola Renewables, one of the world’s largest renewable energy firms. It was a 9 - month international work abroad program he saw as an opportunity to travel and work in one of the sustainability industries of the future.

When his time in Europe was done, he moved back to Austin, Texas in 2008, and it was at this time that he was introduced to a product that would change the trajectory of his life. Daniel discovered NadaMoo!, for himself, in 2008 after an introduction he received to the founder and her CFO business partner. They were looking for investment capital and someone to put some sweat equity into the foundation of the brand. To make a long story short, his family made an investment into the company and became its sole financier that would help financially support the growth of the brand from 2008 to 2017.

Since that day of discovery, NadaMoo! has become his sole focus for the past decade. He started as the Controller, and after 3 years of this accounting, operations related work, the founder of the company was ready to step out to pursue other opportunities. In that moment, after much thought and reflection, Daniel decided to step into the role of President & CEO, and he has never looked back.

Since 2011, the company has grown its revenue over 25x, from being distributed in just a few hundred stores to now when it is in over 7000 stores nationwide, and it is beginning to be distributed in Canada. NadaMoo! has been the driving force, for Daniel, to help build awareness around health, wellness, and sustainability. He believes NadaMoo! is the perfect product to introduce skeptics to plant based product consumption. When we all begin to consume more plants, we will begin to positively impact the health and sustainability of our planet.