It’s lucky that Craig Mack has a big wardrobe because he wears a lot of hats. Craig is a social media strategist, influencer, blogger, model, speaker and Sydney University tutor. He has a passion for helping others grow and develop and also volunteers his skills and time as part of the TEDxSydney social media team, the Social Media Strategist for LGBT Youth Charity The Pinnacle Foundation and a Community Ambassador for suicide prevention charity R U OK Day.
Since beginning his Social Media career he has been the Social Media Manager for Weight Watchers (aka the one-man social team) and he has worked with brands as diverse as Spotify, Swarovski, The National Heart Foundation and influencer agency The Right Fit. Now the Social Media Strategist at Content Marketing Agency Colloquial he develops and executes everything social for a diverse portfolio of clients. With a freelance business, a couple blogs (and a great Instagram account and following) on the side, he also works with small businesses as a social media consultant, copywriter and influencer.
As a speaker Craig specialises and presents on all aspects of social media strategy and content. As an Ambassador for suicide prevention charity R U OK Day, he also talks on one of his passions - suicide prevention. Sharing his own experiences of managing depression and with suicide he reminds us that that we’re all stronger than we think and that we’re never alone on this crazy roller coaster of life. He encourages us to check in with, talk to, listen to, and always watch out for your mates - because you never know who needs it and we all have the power to help.
Signing with Wink Models in 2014 he has featured in print, digital, OOH, social and TVC campaigns for brands including Masterfoods, Red Rooster, YouI Car Insurance, CBA, Weight Watchers, Diabetes NSW, LG, Aussie Home Loans and BOC Gas. You’ll often see him cast as the perfect dad or handy tradie; secretly though, he’s waiting for his big break as a swimwear model.
A friendly smile makes for a great introduction and Craig is always happy to answer a question or help where he can. Depending on the job he can be fairly easily bribed with offers of comics, coffee, ice cream, lego, live music and of course, cash.
Mental Health & Resilience for the 21st Century Workforce
In this thought-provoking panel discussion with R U OK, our experts will discuss how their companies are changing workplace perspectives of mental illness for the better.