Cleb is an online strategist working for US based web analytics pioneer Webtrends. With over 7 years digital marketing experience with the online space he is passionate about leveraging psychology and behavioural data to help businesses connect with their customers.
Prior to joining Webtrends Cleb worked with several leading Australia online retailers helping them drive the most out of their web traffic as well as optimising acquisition landing pages and campaigns across finance, travel, telco, education and publishing industries.
Over the years Cleb has the privilege to work with some of the most talented digital marketers from businesses like Kmart, Target, Ninemsn, CBA, Bankwest, Virgin Money, Open Universities, Styletread and dozens more.
Experimenting On Your Users: A/B Testing & More
Learn how to set up an experiment, determine sample size, and analyze results. Also look at more advanced techniques like testing multiple ideas.
Get More Users: How to Optimize Your Website
Learn a process-driven, user-centric and data-driven approach to optimizing your website that will convert prospects into customers and customers into returning customers!
Breakfast with bwired: Digital Trends of 2015
From technology trends that impact analytic decisions to evolving consumer behaviours that impact business models, we'll consider what topics & trends you need to know in 2015
Free Class: Introduction to Data Analytics
Making data-driven decisions is a must-have today. Come hear from an expert on what data analytics entails, who it's useful for (hint: almost everyone!), and how to learn it.
Intro to Data Analytics: A Free Class
Whether you're in digital marketing, sales management, business operations, or another field, being able to understand and draw insights from data is a must-have skill set.