Online Strategist, Webtrends
Cleb is a seasoned online strategist and digital marketing expert currently working for Australia’s largest superannuation fund.
Responsible for developing, scoping and implementing digital initiatives to drive conversion rate optimisation, Cleb was a growth hacker before Qualaroo founder Sean Ellis coined the term back in 2010.
With over 10 years digital, sales and marketing experience, he is passionate about leveraging psychology and behavioural data to help businesses connect with their customers online.
Prior to joining AustralianSuper, he consulted for the US analytics software company Webtrends, as well as several leading Australia and overseas organisations helping them drive more value out of their users across finance, travel, telco, education, ecomm, publishing and other industries.
Over the years Cleb has the privilege to work with some of the most talented digital marketers from businesses like Qantas, NIB, Marcs and Spencer, Europcar, Mantra Resorts, Kmart, Target, Ninemsn, CommBank, ANZ, Bankwest, Virgin Money, Open Universities, University of Tasmania, RMIT and dozens more.
He uses a broad range of techniques Design Thinking, Persuasion Architecture, Lean UX, Agile PM and Growth Hacking to help organisations connect with their customers.
Experimenting On Your Users: A/B Testing & More
Learn how to set up an experiment, determine sample size, and analyze results. Also look at more advanced techniques like testing multiple ideas.
Growth Hacking for Beginners | Online
Find out what growth hacking is and learn how to implement your own growth hack strategy to significantly increase your customer base.
Get More Users: How to Optimize Your Website
Learn a process-driven, user-centric and data-driven approach to optimizing your website that will convert prospects into customers and customers into returning customers!
Breakfast with bwired: Digital Trends of 2015
From technology trends that impact analytic decisions to evolving consumer behaviours that impact business models, we'll consider what topics & trends you need to know in 2015
Free Class: Data Analytics Crash Course
Making data-driven decisions is a must-have today. Come hear from an expert on what data analytics entails, who it's useful for (hint: almost everyone!), and how to learn it.
Intro to Data Analytics: A Free Class
Whether you're in digital marketing, sales management, business operations, or another field, being able to understand and draw insights from data is a must-have skill set.