Marketing
How to build a strong online community
What does it take to build a community from just an idea? How do you create a movement that shifts culture and perspectives?
Christian Perrins
Head of Strategy, Waste
London
With sixteen years’ experience in creative strategy, Christian began his career at the infancy of ‘Online PR’ for movie clients like Universal, Paramount, Disney and 20th Century Fox, then watched, learned and evolved as it became social media. His first big campaign was a viral stunt for The Ring 2, which terrified millions of unexpecting film-fans by making their phones ring as they watched the infamous cursed video tape.
Passionate, creative and with an instinct for what makes audiences tick, Christian has developed strategies and campaigns for brands like Supercell, Nintendo, Camelot, British Gas, Sega, Pepsi Max, Doritos, 7 Up, Sky, Harper Collins and EA, winning Lovies, Webbys, Clios, BIMAs, Drum Awards and many more along the way.
He’s also a member of double Ivor-Novello nominated indie-band The Leisure Society, and co-owns PERIVALE, a micro-brewery in West London.
Upcoming Courses
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