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Understanding Paid, Earned and Owned Media
What is the difference between paid, owned and earned media? Learn how to leverage your digital marketing strategy, increase your yield and roadmap your campaigns successfully.
Sydney
Chris has over eleven years experience in the digital marketing arena, having worked on a variety of clients and companies. He spent a number of years at some of the largest full service agencies (Mediaedge & ZED); a period at Google; and almost 4 years at an award-winning digital specialist agencies (uniquedigital and Agenda21). With a track record in successfully delivering client ROI and operational success, he joined Agenda21 to marry his experience and Agenda21's unparalleled digital pedigree to enhance the agency's technology operations and offering.
Having come to Australia 4 years ago, as a Digital Marketer at Ikon Communications, Chris worked on developing digital strategies for Westfield, Myer, and Diageo. He has since worked in the digital consultancy space, currently at Oakton, helping brands integrate marketing technologies to better acquire, grow, and nurture their communities. He also enjoys speaking and teaching at forums such as Adtech (on Paid, Owned, and Earned media) and General Assembly.
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