Chris Colter is the head of planning at UM Sydney who works with some of the country’s most prestigious brands on how to connect better with consumers in a chaotic and ever changing world.
Holding a firm belief that you have to earn people’s attention to make any meaningful impact, Chris has collaborated with many partners to deliver some of the bravest and contagious campaigns in recent history – from MLA Spring Lamb, LEGO Star of Christmas and Tourism Australia’s Dundee. This thinking has led Chris to being one of the most recognised planners in the industry, winning Campaign Asia’s Young Achiever of the Year, B&T 30under30s and both the Australian and Global Cannes Young Lions competitions in 2015.
VICE Presents: No Country For Old Content
In the content game, it’s one thing to grab someone’s attention for 3 seconds, but another to make them keep watching. What’s the key? Be creative.