Design
Making It Count: How to Measure the ROI of your UX Project
Join our panel of UX experts as they discuss what ROIs of UX consist of and some common metrics to get started on determining the ROIs of your UX projects.
Chelsea Chen
Vice President, Design Manager, TMRW Digital Group, UOB
Singapore
As Design Manager, Chelsea oversees user experience for all products and services on UOB TMRW across four markets She currently leads a cross-functional team of UX, UI and content designers to deliver scalable design solutions that bridge business KPIs to customer needs. Chelsea’s mandate also includes identifying key breakthrough moments in customer experience through an institutionalised Discovery process.
Prior to this, Chelsea was UX Lead at PayPal APAC and International Markets, as well as Senior Experience Strategist at Citi FinTech (APAC).
Design to Chelsea is about weaving intention into a seamless, elevated experience. She is fascinated by elements that make up a transcendent user experience – happy to chat more if you like coffee.
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