For more than 8 years, Chad has consulted brands on the strategy and software side of digital and social marketing. Currently at Brandmovers, building digital loyalty programs, launching promotions and integrating enterprise software to help reach clients' overarching business goals is where Chad gets excited. eSports and craft beer fuel him when he's off the clock.
Social Media ROI: More Than Numbers
This panel will explore what different companies and brands find most valuable when evaluating the ROI of social media marketing.