As the first employee of SGAG (and Hepmil Media Group), Cassi has dabbled in a variety of roles such as business development, product innovation and marketing over the past 6 years. Her background as a strategic planner and graphic designer has helped Hepmil execute successful campaigns with clients like McDonald’s, Singtel, F&N and Warner Music.
Cassi currently leads the regional business operations for Hepmil's latest subsidiary –Hepmil Creators' Network (HCN). HCN is a digital creator agency that connects comedy and entertainment creators across SEA with brands to co-create content on TikTok or reserve YouTube ad inventory.
Marketing Week | Why Marketing to Gen Z is A Whole New Game
Join our event as we discuss the unique characteristics and behaviors of Gen Z and effective marketing strategies you can adopt to capture them.