Marketing
Marketing Week | Why Marketing to Gen Z is A Whole New Game
Join our event as we discuss the unique characteristics and behaviors of Gen Z and effective marketing strategies you can adopt to capture them.
Cassi Yang
Agency Lead, Hepmil Creators' Network
Singapore
As the first employee of SGAG (and Hepmil Media Group), Cassi has dabbled in a variety of roles such as business development, product innovation and marketing over the past 6 years. Her background as a strategic planner and graphic designer has helped Hepmil execute successful campaigns with clients like McDonald’s, Singtel, F&N and Warner Music.
Cassi currently leads the regional business operations for Hepmil's latest subsidiary –Hepmil Creators' Network (HCN). HCN is a digital creator agency that connects comedy and entertainment creators across SEA with brands to co-create content on TikTok or reserve YouTube ad inventory.
Upcoming Courses
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