Carter Holland Photo

Carter Holland

CMO, TraceLink


Carter is a marketing strategist with more than 20 years of experience leading companies through aggressive periods of organic and M&A growth, business consolidation, transformation and brand reinvention. His operational background spans B2B and B2C companies; enterprise cloud/SaaS and integrated software/hardware offerings; and a range of industries, including technology, manufacturing, media and entertainment, human resources and life sciences. Carter is the Chief Marketing Officer at TraceLink, the world’s largest online track and trace network community for the life sciences industry, before which he was the CMO at NewTek, a leading multi-camera video provider, held key marketing roles at Avid Technology, and was a management consultant for Fortune 100 and 500 companies. Carter is also a professional recording and performing musician.

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