American Marketing Association's 2016 Marketing Planning: Best Practices Workshop | Online

About this event

As marketing professionals, we are all heading into or directly involved in the 2016 Marketing Planning Processes. This marketing planning process is critical to securing funding and resources required for 2016. However, perhaps you've found that your past marketing planning processes have been lacking and often fail to deliver the outcomes that marketers need. With a rapidly changing and dynamic environment of Self-Educated Buyers, it is more important than ever to plan effectively. How often have you found that critical initiatives such as Marketing Technology Adoption/Utilization remain unfunded as you enter each year?

Attend this workshop and bring your marketing planning skills to the next level. Learn to avoid common marketing planning pitfalls. Hear practical advice and feedback on your core planning assumptions from expert panelists and marketing peers.

Event Registration

• Free for AMA and WeWork Members as well as General Assembly Students and Alumni
• $40 for non-members

Takeaways

• Learn about best practices in marketing planning for 2016
• Determine the new planning mandates for 2016 and understand the evolution from 2015
• Hear about common marketing planning pitfalls and how to avoid them
• Interact with a live panel of senior marketing executives from B2B, B2C and Emerging Growth companies
• Tackle the biggest marketing planning challenges in live small groups and actively learn from your peers