Carl is the director of Triggr, a UX optimisation agency.
He reckons marketing should be a like a good punk song - memorable, minimal, and with plenty of references to the Queen. Digital technologies allow greater measurement, accountability and flexibility than ever before and today's practitioners should be interested in working at the boundaries of technology.
Carl has worked in digital marketing, analytics, UX and optimisation for 10 years, both agency-side and client-side, for small businesses and corporates like The Country Road Group and The Suncorp Group. He blogs about UX and testing at theconversiontester.com.au.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Intro to Digital Marketing: Lunchtime Class (lunch provided)
Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.