Brianne West

Founder & CEO, Ethique

Sydney

Brianne West is a New Zealand entrepreneur and the founder and CEO of Ethique, the world’s most sustainable lifestyle and beauty brand that has, to date, prevented the manufacture and disposal of over 8 million plastic bottles worldwide. Having previously founded and sold two other companies, Brianne’s passion for environmental conservation, background in cosmetic chemistry and desire to create a business that went beyond just profit led her to establish Ethique with the mission of ridding the world of plastic bottles, with a range of solid beauty bars in compostable packaging.

Recognised as one of New Zealand’s most successful social enterprises, Ethique has scaled rapidly without compromising on her core mission of purpose over profit. Every bar is made using only sustainable, certified vegan, cruelty-free and palm oil-free ingredients and wrapped in certified compostable cardboard packaging. Ethique is New Zealand’s highest ranking BCorp, is living wage certified, carbon positive, plants one tree for every order and donates 20% of annual profits to charity. Ethique’s Super Soap Project has, to date, donated 30,000 bars of soap to vulnerable communities across New Zealand and the South Pacific in response to COVID-19. Brianne’s success with Ethique has seen her awarded the NZ EY Young Entrepreneur of the Year as well as join the Obama Foundation as an Asia Pacific Leader.