Brett started his digital career 20 years ago while working in the advertising industry as an Art Director. He worked on some of the very first digital marketing campaigns in Australia. Since those that early start Brett has worked on a very broad range of digital projects and campaigns.
He has worked on a large number of lead generation, brand awareness and direct response campaigns for major Australian brands including AAPT, Mitre10, Retravision, Fosters, Mobil, Tennis Australia, Honda, ANZ, NAB, Mazda, World Vision, WSPA to name a few.
He loves when creativity and technology come together to create new innovative solutions. Brett has been known to be a data geek with keen interest in qualitative and quantitative data for developing target audience and post campaign analysis.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Is Your Business Digitally Ready?
General Assembly is putting on a free Digital Marketing class to prepare business for the digital future! Are you ready?
Intro to Digital Marketing: Lunchtime Class (lunch provided)
Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
Geelong Edition - Digital Marketing 101: Free Masterclass
We will take a holistic look at digital marketing, covering the essential digital advertising platforms, tools and analytics systems.