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Brett Allen

Digital Strategist, Town Square

Melbourne

Brett started his digital career 20 years ago while working in the advertising industry as an Art Director. He worked on some of the very first digital marketing campaigns in Australia. Since those that early start Brett has worked on a very broad range of digital projects and campaigns.

He has worked on a large number of lead generation, brand awareness and direct response campaigns for major Australian brands including AAPT, Mitre10, Retravision, Fosters, Mobil, Tennis Australia, Honda, ANZ, NAB, Mazda, World Vision, WSPA to name a few.

He loves when creativity and technology come together to create new innovative solutions. Brett has been known to be a data geek with keen interest in qualitative and quantitative data for developing target audience and post campaign analysis.

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