Business
AI-First Product Management
This course is designed to help learners build the product management skills companies are looking for today by blending proven PM practices with the power of AI.
Brandon Yee
Founder, Product Strategy Solutions
Boston
Founder of Product Strategy Solutions, Brandon helps small to medium sized businesses take products from idea to commercialization. Through the use of upstream marketing techniques (e.g. clear market segmentation, user/buyer personas, market sizing, etc.), product features are matched to customer needs. Next, Brandon guides the development and testing of a minimum viable product (MVP). Brandon then advises on launching the product (e.g. customer acquisition, pricing strategy, branding, etc.).
Brandon has two rules of business:
1) You can’t solve a problem you’re not working on
2) Make sure you are working on the right problem
Brandon is also a partner at Hit-the-Web Marketing (a digital marketing strategy consultancy), mentors start-ups in two accelerators (MassChallenge and Cleantech Open), and works with students at MassArt.
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