Business
AI-First Product Management
This course is designed to help learners build the product management skills companies are looking for today by blending proven PM practices with the power of AI.
Bevan Morris
General Manager- Digital, The Good Guys
Melbourne
Since Bevan joined The Good Guys in 2011, he has helped to facilitate the growth of ecommerce sales by over fifteen fold and has been responsible for the brand’s website becoming a major purchase influencer, impacting more than 60% of in-store sales across the nation.
The Good Guys now has one of the busiest and most integrated Ebay brand stores in Australia. It has a ‘Click & Collect’ program which accounts for approximately 50% of ecommerce sales. It also has a digital media strategy that is optimised for the ROBO customer (research online, buy offline) as well as the customer needs, inclusive of a usability and prototyping program that maximises resources and budgets to achieve continuous improvement in the customer journey.
Bevan’s extensive career began in Banking, seeing him implement and execute strategy in areas including internet banking, online product applications and website design. This significant grounding in the digital industry has seen him continue to innovate and deliver a Remarkable Retail experience to The Good Guys customers no matter when, where or how they shop.
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