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    Bettina Vicente Photo

    Bettina Vicente

    Marketing Executive, Hello Kitty

    London

    After graduating with a MBA specialised in Marketing and Branding, Bettina started her career in the PR team at Fendi, Paris. After moving to London she joined Condé Nast International where she developed a strong interest in digital marketing including social media channels management. Bettina started at Sanrio in Spring 2018 and heads up digital marketing, influencer outreach as well as event planning for Hello Kitty. Bettina combines her PR and digital background to give Hello Kitty products maximum visibility online.

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