Business
The Disruptive Power of Blockchain in Business
“Blockchain" is a controversial topic that’s presented by some as a world-changing technology and others as merely a buzzword that’s all hype and no substance.
Bennett Collen
CEO, Cognate
Boston
Bennett leads GoDaddy's blockchain + trademark initiative. Previously, he was the founder and CEO of Cognate: a platform that uses blockchain to help businesses protect and profit from their most valuable assets - their trademarks. Cognate was acquired by GoDaddy in September 2018.
He is the Coordinator of the Blockchain Task Force for the Emerging Issues Committee of the International Trademark Association (INTA), sits on the Blockchain Intellectual Property Council within the Digital Chamber of Commerce, and is a Founding Member of the Chamber's Token Alliance Group.
Bennett recently taught a CLE course on trademarks and blockchain. He also taught a Masterclass at the EU Intellectual Property Office’s "Blockathon" (blockchain hackathon), has spoken on trademarks and blockchain at events at the United States Capitol, Harvard Business School, University of Pennsylvania, Vanderbilt University, and Stanford University.
Upcoming Courses
Previously (1)
Want to teach at ga?
Join our global community of instructors and help shape the next generation of industry leaders — while moving your own career forward with proven subject matter expertise, leadership experience, and public speaking skills. Teach online or on campus, full-time or part-time.
Learn More