Benjy Boxer is a product manager at NewsCred, which is an enterprise marketing platform serving Fortune 500 brands like Pepsi, Bank of America, and Diageo. At NewsCred, Benjy is the Director of Product Strategy, setting the long-term plan and strategic direction of the product. In addition to his responsibilities at NewsCred, Benjy writes about media and technology for Forbes.com. Prior to joining NewsCred, Benjy launched a financial software company and worked on the M&A team at AOL, where he helped manage the acquisitions of the Huffington Post and an ad technology platform called Pictela. Benjy's favorite parts about being a product manager are the challenge of managing competing interests, finding insights that help make informed decisions, and communicating his vision and plan to execute it.
Introduction to Product Management Workshop
Plan, build and manage a product that's desirable and viable. Evaluate feasibility, determine which features are essential, and work with the development team for product success.