Ben applies user-centred design to define the strategic UX vision for Ford's vehicle platforms across Asia-Pacific. Cars are increasingly complex digital products!
He places the user at the centre of the hardware, software and services that define the user experience, inside and out of the vehicle. This encompasses extensive user research and testing across global markets, journey mapping, defining experience themes and moments, problem definition, facilitating ideation, defining enablers, prototyping and evaluating.
Prior to Ford, Ben spent over a decade defining, designing and delivering the user experience for some of Australia's largest organisations across retail, finance, energy and utilities, government, education and telecommunications. His skills and experience span the domains of Customer Experience Design, Service Design, User Experience Design, Interaction Design and Visual Design, and he can also write code too.
Ben has been challenged repeatedly to build experience design teams and capability. He's had direct experience in establishing design teams, defining process, and driving the change needed to make an experience-led organisation.
Intro to UX Design
This is an introduction to user experience design. Whether you understand the basics or have just heard the term, you'll explore the topic and how to learn more.
User Experience Design
In this course, students learn to build wireframes, implement best practices for common design patterns and analyze business goals from a user perspective.
Free Class: Jumpstart Your Career in UX Design
If you're looking to switch careers and become a full-time user experience designer, join us for this free class to discus the various career paths available & what steps to take.
UX Design 101
This is an introduction to user experience design. Whether you understand the basics or have just heard the term, this interactive class explores the topic and how to learn more.