Ben Barone-Nugent started his career as a content strategist at various Melbourne-based agencies — DT, Whybin/TBWA and CHE Proximity. In 2014, Ben relocated to R/GA New York, where he led the led major product design initiatives for Google and SolarCity (Elon Musk company) as well as the development and rollout of Samsung’s first global content strategy.
Ben is currently a Content Strategist on the product design team at Facebook in New York, where he helps lead content strategy across the Pages product.
Ben has been published on the topic of content strategy and business design in a range of publications — including UX Booth, UX Magazine, The Next Web and The Guardian.
Introduction to Content Strategy in Product Design
In this class, we will explore what content strategists do, how content strategy enriches UI and product design, and how to structure teams to include content strategists.