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Beca Alexander is an accomplished entrepreneur whose experience in the field behind the editor’s desk at FashionIndie.com helped her launch Socialyte in 2012. Beca found a growing need for brands seeking high-quality editorial content and realized the potential for curated castings within the influencer market. Now representing some of the brightest digital talent and responsible for the digital campaigns of today’s largest brands, Beca’s experience has established her as an expert on trends within the new influencer economy.
Beca’s own work as an influencer has aligned her personal Instagram account (@BecaAlexander) with brands in the luxury market, helping position her as a fashion week fixture and social butterfly recognized by most as "the influencer of influencers."
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