Barby K. Siegel

CEO, Zeno Group

Singapore

Barby has embedded into Zeno a relentless focus on work that matters in a client-centric culture, most dramatically manifested in the one global P&L model that ensures clients benefit from the full force of Zeno every day. Under her stewardship, Zeno has experienced unprecedented growth and industry recognition for its creativity, highly-collaborative culture and fearless pursuit of the unexpected.

Zeno was named PRWeek ‘Mid-Size Agency of the Year’ for three consecutive years (2011, 2012, 2013) and was named ‘Consumer Agency of the Year’ by the Holmes Report. In 2012, Barby was named PRWeek ‘PR Professional of the Year’. Accolades aside, she is even prouder that her teenage daughters Matty and Mallory have put their own stamp on ‘fearless.’