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    Barbara Maldonado Photo

    Barbara Maldonado

    In-House Agency Client Services Manager, Caterpillar, Inc.

    Chicago

    Barbara is a 21-year agency veteran with experience across experiential, digital, and social media marketing verticals. She has lead clients through many digital "firsts" including the first million-dollar ad buy, first social media strategy, and first influencer program all the while growing and evolving strategies and approaches to meet the needs of her clients. She has worked across CPG, telecom, financial, and manufacturing industries and currently serves as the In-House Agency Client Services Manager at Caterpillar, Inc.

    In her free time, she works as a small business digital marketing consultant, is pursuing a Master's degree in Organizational Leadership at Johns Hopkins University, and is a digital marketing instructor at General Assembly.

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