Barbara Maldonado Bio

Barbara Maldonado

In-House Agency Client Services Manager, Caterpillar, Inc.

Chicago

Barbara is a 21-year agency veteran with experience across experiential, digital, and social media marketing verticals. She has lead clients through many digital "firsts" including the first million-dollar ad buy, first social media strategy, and first influencer program all the while growing and evolving strategies and approaches to meet the needs of her clients. She has worked across CPG, telecom, financial, and manufacturing industries and currently serves as the In-House Agency Client Services Manager at Caterpillar, Inc.

In her free time, she works as a small business digital marketing consultant, is pursuing a Master's degree in Organizational Leadership at Johns Hopkins University, and is a digital marketing instructor at General Assembly.

Barbara Maldonado

Upcoming Courses

Previously (365)

Marketing

Intro to Digital Marketing | FREE Online Livestream

In this free, two-hour livestream, gain a basic understanding of digital marketing essentials, and learn how the objective-first framework can be used to drive marketing success.

295 Times

Marketing

Content Strategy Masterclass: Cultivate your Brand, Grow Your Audience

Tell real stories to people who matter: ﬁnd your readers, cater to your followers and stay consistent

37 Times

Marketing

Intro to Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

7 Times

Marketing

Digital Marketing Bootcamp Workshop

Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.

6 Times

Marketing

Introduction to Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

6 Times

Marketing

Social Media Strategy Mapping

Learn how to structure your social media efforts, deploy resources, and ultimately launch a social media campaign based on strategy mapping.

4 Times

Marketing

Digital Marketing

Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.

4 Times

Marketing

Digital Marketing for Startups

Hear how others are using digital marketing strategies in the startup community and how to get started in digital marketing yourself.

Career Development

General Assembly Open House + Happy Hour

Interested in learning a new skill in the New Year? Curious to find out what it's like to be a full or part-time student at General Assembly? Join us for our Open House!

Marketing

Digital Marketing Remote (Online)

Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.

Business

BRANDING 101: BUILD A UNIQUE BRAND THAT ATTRACTS

Whether you're a business owner, entrepreneur, freelancer, or simply have a side hustle, you'll walk away with clarity on how to develop a brand that attracts.

Marketing

Break into Digital Marketing (Online)

This online Bootcamp will teach you how to create cutting-edge digital marketing campaigns to promote your business or service and drive measurable results.

Marketing

Social Media Bootcamp: Build Community, Create Value & Drive ROI

Are you effectively tapping into social media? This bootcamp dives into how to create, execute, measure and optimize your social media marketing strategy.

Business

Empathy Edge: How to Create an Empathetic Brand in a Digital World

Learn how you can amplify empathy through your work, create a more empathetic experience online and bring your organizations along with you to create a better world.

Want to teach at ga?

Join our global community of instructors and help shape the next generation of industry leaders — while moving your own career forward with proven subject matter expertise, leadership experience, and public speaking skills. Teach online or on campus, full-time or part-time.

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