Ariana Smetana

Digital Transformation l AI Strategist | Women in AI

Houston

A former economist, the corporate leader turned entrepreneur, and angel investor with a passion for innovation and technology. Her enthusiastic drive for learning and growth led her to continue developing skills in digital transformation, AI, product strategy, and digital marketing. With these skills, she forges innovative business strategies that lead to increased revenue, productivity, and customer engagement. Ariana also loves developing new business ideas with social and sustainability impacts that are powered by technology and entrepreneurial agility.

Her multi-functional corporate experience spans over 20+ years at global organizations PWC, London UK, Continental Airlines, and Shell Oil in Houston, US. She has honed her entrepreneurial strategic vision, and business growth experience over a decade of founding and leading the workplace strategy & design consulting firm, artVIA.

She is a thought-leader, speaker, and change-maker – she actively supports and participates as a Board member in prominent civic and philanthropic organizations that focus on advocating Diversity & Inclusion initiatives and addressing many other strategic business issues locally and globally.

Currently, she volunteers as the Partnerships Director, for Women in AI a Global nonprofit for ethical AI and D&I inclusion in Data Science and STEM fields. Part of a USA WaiACCELERATE 2021 incubator launch, as the first global ethical business & business startup development program by #WomeninAI.