April Dunford

I am a positioning consultant, entrepreneur, board member, angel investor and advisor. My expertise is built on 25 years as an executive in a series of 7 successful technology startups and 3 global tech giants. I’ve launched 16 products as an executive. As a consultant I’ve assisted in dozens more.

I am an international keynote speaker on the topics of Positioning, Market Strategy and New Product Introduction. My goal is to help marketers, entrepreneurs and sales teams do a better job of positioning innovative new products so that customers find them obviously awesome. I think the best way for people to learn is from examples, stories and humour so my talks are a mix of those three.

As a consultant I work mainly with B2B tech companies both large and small on making their products easier to understand and love. My positioning training and workshops are built on a methodology I’ve developed over 20 years of launching and positioning products.