Marketing
Peer Pressure: Influencer Marketing 101
An in-depth look at the history, evolution and current state of influencer marketing that will help you build marketing strategies, vet potential influencers, or become one.
Antonius Nazareth
YouTuber & Co-Founder, AVByte
Atlanta
The composer began his bachelor’s degree in music at just thirteen and is now one of the entertainment site’s biggest upcoming stars.
Nazareth spent one semester at NYU, then left to create YouTube channelAVByte with his brother Vijay, 23. Between Antonius’s natural talent for composing and Vijay’s passion for filmmaking, their channel became a hit. Their series of two-minute musicals featuring Old Hollywood-style melodies, sarcastic lyrics, and high-quality visuals have earned them a cool 17 million views and counting.
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