Peer Pressure: Influencer Marketing 101 | Online
About this class
Peer pressure is usually used as a negative term evoking memories of after-school specials and PSA, but in today’s digital media landscape Peer Pressure is becoming one of the most valuable tools in our marketing arsenal. With the democratization of content creation, curation and distribution for the first time in history Creators are able to build their own celebrity brands with direct access to their audiences.
These new celebrities are not like their predecessors living glamorous lives in the Hollywood bubble. Instead, their success lies in the fact that they are authentic, participatory and “just like you and me”. In fact, this new breed of celebrity is so good at connecting with audiences in relevant, meaningful ways that 63% of Millennials would try a product or brand recommended by a YouTube celebrity, while only 48% say the same about TV and movie stars.
In this session, we’ll explore the growing influencer marketing space and help you understand how your brand can leverage the power of Peer Pressure to really move the needle.
Takeaways
- An understanding of the influencer marketing landscape (history, evolution and current state)
- Best in class examples of brands that are executing influencer marketing campaigns
- Best practices and an understanding of influencer archetypes and how to leverage them based on brand or campaign goals.
