Anthony Sonego

Director of Experience Design, Isobar

Melbourne

Having worked with some of Australia's largest clients on key transformative projects (Telstra, Holden, MCC, and Jetstar) Anthony has extensive experience in getting complex products to market and is adept at working with large teams to ensure the user experience is not compromised. He finds the best solutions are often the result of thoughtful analysis and collaboration, healthy doses of usability testing and the conviction to ruthlessly strip away the unnecessary.

"Sonners" is a true advocate for getting the customer's voice into all the work he and his team produce and his favourite saying is: "The quality is remembered long after the price is forgotten."

Anthony holds a Master’s degree in Human Factors (specialising in human-computer interaction) and is the Director of Experience Design at Isobar.