Anna is a former in-house counsel and business affairs/brand manager who has worked for Australia’s leading media production houses including Cordell Jigsaw Zapruder, XYZ Films/Foxtel, and Renegade. As the senior advisor at Film Victoria, premiere funding agency, she advised on large-scale film, television & transmedia productions. She has advised for and founded several not for profit & social enterprise initiatives, such as Strategic Partners, an international co-production program. In 2011, she was the US Campaign Director for a high profile worldwide anti-poverty campaign with the Global Poverty Project.
Returning to Australia, she is currently exploring the intersection between business, culture and storytelling. She has written, directed and produced company culture videos as part of transformative workshops with the STW Group and some of Australia's largest organisations such as the Accor Asia Pacific Hotel group, BT, Westpac Group, KPMG, Vodafone and Qantas. As the creator of that That Start Up Show, a Melbourne based web-series focused on start up culture in Australia, she has overseen and coached startups to tell share their stories to the world through the power of the pitch.
She also founded a Start Up Legal Clinic advising startups on legal issues operating out of Australia’s premier co-working space Hub Melbourne. She is the Director of the B Ready Better Business Program, an immersive business education program to help companies create the culture and framework to become B Corps - a new company form which considers the interests of stakeholders in addition to shareholders. She is passionate about helping female founders reach their full potential through the power of storytelling.
Creating Killer Events with Hype and Marketing Buzz with Eventbrite + GA
Learn from industry gurus about creating a great event from the concept, to design and promotion, right through to production and smooth sailing on the night.
Link Festival + GA Present: Utilising Tech to Drive Social Change
Join us for a discussion on Using Your Brand as a Voice for Change. Hear how B Corps are finding success by meeting rigorous standards of social & environmental accountability!
The Future of Volunteering
Learn about the volunteering issues facing not for profits and how you can help solve this through non-traditional engagement... Welcome to the future of volunteering in Australia.
Code in the Cinema for Melbourne International Film Festival
Join us for Australia's largest learning event in history, there'll be a lineup of inspirational speakers, a lesson on the basics of coding for everyone and live coding sessions.
Launch and Disrupt: How Tech Founders are Shaking up their Industries
Join us for a conversation with the young disruptors who are sending shock waves through their industries.
Launch Local, Go Global: Starting & Scaling a Worldwide Startup by GA + Startup Daily
We've teamed up with Startup Daily for a panel event all about launching and scaling startups and taking them around the world.
Female Futurists: A Daring Discussion About Diversity in Tech
We're getting together some champions of diversity in tech who are leading the charge in their arenas to answer the burning questions that most other groups aren’t tackling.
Generation Startup Film Screening
General Assembly in collaboration with Transitions Film Festival are bringing the Generation Startup film to our Melbourne campus for a screening with special guests.
Innovate like Alphabet: Redesigning Work, Jobs & Culture
Join us for a panel discussion on how technology has ignited the transformation of work & collaboration, and what the future of engagement within and beyond our offices looks like.