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    Andy Wassmann

    Business Intelligence Manager, GutCheck

    Denver

    Andy originally planned on a career in academia, before deciding against writing a dissertation. So after completing his coursework, he re-purposed his background in statistical programming towards a career in BI and data product development. He began as a marketing analyst, focused on ROI and payback periods for demand generation. His role evolved towards connecting the dots from lead, prospect, customer, product adoption, and ultimately LTV. Today he manages internal data products with GutCheck.

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