After managing social media campaigns for Pfizer, Ocean City, MA, the National Chicken Council and the National Aquarium, Andrew founded Social Fulcrum in 2010 to leverage his expertise in word of mouth marketing. At Social Fulcrum he provides strategic insight for companies ranging from startups to Fortune 50 brands. Andrew has been quoted in various publications (such as PR.com and The Huffington Post) and teaches digital marketing classes at higher education institutions and education startups. He specializes in paid search advertising, social media analytics, SEO, and B2B content marketing. Andrew loves cooking, traveling, and music. He received his MBA from Babson and his B.A. from Loyola University in Maryland.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Introduction to Digital Marketing at the Boston Public Library
The digital landscape is moving at a lightning fast pace. This class will cover the fundamentals of digital marketing, and introduce you to the key channels, concepts and metrics.
Facebook Advertising Workshop
In this hands on workshop, you will learn advanced tactics for creating and managing effective Facebook Advertising Campaigns.