
Designing for Conversion
Design marketing strategies to move people to action – to buy your product, your services, your brand, or your cause.
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Amy Lanigan is the Founder of Girl Gone West - a venture focused on digital commerce, creativity and calls to action that convert. In her career, she is proud to have worked with: The North Face, Levi's, AKQA, Bare Escentuals, Target, Stella & Dot, method, Coca-Cola, Gap and Health Partners. Amy has an M.A. and B.A. from Stanford University.
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