Amy Bucher Ph.D.

Behavior Change Design Director, Mad*Pow

Boston

Mad*Pow’s Behavior Change Design Director, Amy, has always been fascinated with how things (and especially people) work. Her interest drove her choice to become a psychologist and why she came to apply psychology to behavior change design.

Before coming to Mad*Pow, Amy worked at CVS Health, Johnson & Johnson Health and Wellness Solutions (formerly Wellness & Prevention, formerly HealthMedia), and Big Communications. Amy has her Ph.D. And M.A from the University of Michigan, Ann Arbor and her A.B. From Harvard University.

Amy believes behavior change needs to be a part of the entire design process, not just an input (user research) or an output (outcomes research). She sees amazing opportunity to leverage technology and design to help people shape their own worlds, so they can be their happiest and healthiest. Any project that lets her live in the moment where user insights and the design of a product or intervention meet, makes her very happy.