Amy Abito

Visual Design Teaching Assistant, General Assembly

San Francisco

Amy Abito is a user experience and visual designer. She received her BA in visual communications and photography from the University of San Diego, using design to discuss Asian American identity and cultural production. In school, packaging projects inevitably became studies in how identities (both personal and commercial) were created, categorized and boxed.

After moving to San Francisco, she continued work in commercial design, creating packaging, point-of-sale, and other marketing materials for popchips. After three years of designing for consumer packaged goods- and the occasional branding freelance project on the side- she decided to explore user experience design through General Assembly’s UXDi program. Now a UX designer for Zignal Labs, she’s excited to design for users, to learn about how their identities influence their needs, and to create a more accessible world with human-centered design.