Marketing
Social Media Monitoring and Analytics: How, What, and Why
Learn how to understand and analyze social media metrics to help guide strategy, reach goals and connect with your audience.
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Amanda McAvena
Digital Marketing Strategist
New York City
Amanda McAvena has worked with global brands such as Unilever, Coca-Cola, and Microsoft to conceptualize, strategize and execute digital focused brand experiences. She has managed clients, internal teams and technology partners to leverage media-tech developments for never done before marketing leading campaigns.
Amanda developed her career agency side, at companies including Horizon Media, Joule, Ansible, Starcom and mobile start-up Soli. She has worked on a number of high profile campaigns including Coca-Cola’s ‘Move to the Beat’ Summer Olympic campaign, which won the Grand Prix at Canne, and in 2015 was named one of Mobile Marketers Women to Watch.
She currently owns her own marketing and consulting business and is a Licensed Real Estate Agent focused on the Brooklyn market.
Upcoming Courses
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