Amanda McAvena has worked with global brands such as Unilever, Coca-Cola, and Microsoft to conceptualize, strategize and execute digital focused brand experiences. She has managed clients, internal teams and technology partners to leverage media-tech developments for never done before marketing leading campaigns.
Amanda developed her career agency side, at companies including Horizon Media, Joule, Ansible, Starcom and mobile start-up Soli. She has worked on a number of high profile campaigns including Coca-Cola’s ‘Move to the Beat’ Summer Olympic campaign, which won the Grand Prix at Canne, and in 2015 was named one of Mobile Marketers Women to Watch.
She currently owns her own marketing and consulting business and is a Licensed Real Estate Agent focused on the Brooklyn market.
Social Media Monitoring and Analytics: How, What, and Why
Learn how to understand and analyze social media metrics to help guide strategy, reach goals and connect with your audience.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Digital Marketing: Key Concepts and Metrics
Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
Digital Marketing Bootcamp
Create an end to end digital marketing campaign using the latest marketing techniques to promote your business or service and drives measureable results.
Intro to Digital Marketing
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.