Designer-turned-Strategist, with a focus on User Experience, Alyssa's led and executed research and creative campaigns for some of the world's largest brands. She has agency, startup, and nonprofit experience across industries. Alyssa is also a mentor for GA's Digital Marketing Circuit.
Introduction to User Experience (Online)
This is an ideal 101 class for someone who has heard the term UX and maybe even understands the basics, but is not sure what it really means to them.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
User Research Methods (Online)
An introduction to UX research and what a UX researcher's job entails.
Creating An Effective Marketing Campaign (Online)
Learn how to track every marketing campaign you run in order to better understand the effectiveness of your marketing efforts and the behavior of your audiences.
Optimize Your Website (Online)
In this course you’ll learn why and when to run Usability Tests. You’ll learn best practices for creating, executing, and reporting on this UX research method.