Born and raised in Southern California, Alison moved to NYC to pursue the business of International Fashion and Marketing. After obtaining a BS in Marketing, Alison wanted to back her understanding of Marketing in the digital space and studied Digital Marketing at General Assembly. While working for an E-commerce holding startup and managing several brands directly with Amazon, Alison validated her passion for UX & UI Design, and took a risk and dove into UX full time. After graduating from GA's UXDI, Alison was an IA for two UXD Part- Time cohorts and volunteers her time mentoring past students and putting together interactive lectures to teach developers all things UX. Like many designer's Alison has a difference approach to UX and fuses her 5+ years of Marketing, Sales and Customer Service experience with UX Methodologies to truly understand and empower the user. Alison is now the Lead UX/UI Designer at SESAC, a UX Designer at the startup, Smart Screen Tech and a IA for UXD Part-Time at General Assembly here in NYC!
What is this User Experience (UX) Thing?
Learn UX basics and how they relate to your role/ business, understand the process and tools for creating great UX.
User Experience Design
In this course, students learn to build wireframes, implement best practices for common design patterns and analyze business goals from a user perspective.