Alisha Hooker

Sr. Digital Advertising Strategist, Actively Seeking New Opportunities!

Dallas

Digital Media has been my passion since before there was a "Google" and "Ask Jeeves" was the go-to place for search.

I have a Bachelors's Degree in both Marketing and Management Information Systems (computer science for business school kids) because I knew even then the internet would revolutionize marketing and advertising and I wanted in. Since graduating I've always worked in technology in some capacity even selling banners ads on JUST ONE website in my first position after college. I later sold the first generation of Blackberry's to businesses before the advent of the term "smartphone".

Beginning in 2013, I started in my first Digital Marketing role with ReachLocal (leader paid search and conversion-based media) marking a pivotal point in my career where I'm realizing my vision from all those years ago at Baylor. Most recently I led OEM-level digital media strategies & initiatives for Kia, Acura, Honda with Cox Automotive, giving me hands-on experience in running multi-million dollar campaign budgets and crafting high-level enterprise media strategies based on my clients' objectives. I collaborated on cross-functional initiatives, leading the media piece, organizing large projects spanning multiple stakeholders and divisions. All extremely useful experience I expect will be invaluable in future roles.

I'm both creative and analytical. I enjoy problem-solving and I’m fearless in challenging the status quo to leverage the best outcome. As a naturally curious person, I crave a deeper understanding of both people and businesses.

Digital is a passion. I'm looking for a digital media role as a lead strategist or analysis for clients or a single brand. Please feel free to reach out to me directly with any questions or opportunities.