UX Lead, AnalogFolk
Alice Lo has many years of experience in user research, information architecture, and user experience design. She has helped large enterprises such as Microsoft, Amazon, HSBC, Cathay Pacific and startups such as Zillow define and achieve their strategic user experience goals.
From initial requirements gathering through content organisation to high-fidelity prototyping, she has collaborated with product teams and provided end-to-end user experience consultation throughout all stages of the development cycle.
Service Design in a Day
Learn to use design thinking techniques such as interviews, personas and user journey to brainstorm an end-to-end service that meets real user needs at all touch-points.