Service Design in a Day

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

Service Design in a Day

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

About this workshop

Ever wonder how UX design firms combine organisation goals, user experience methods and the latest technology to design an omni-channel service that users actually want to use? This workshop shares practical techniques that would help you brainstorm a useful solution that cater to end users from the beginning to the end of their user journey.

Service design is the interdisciplinary practice of creating great services through research, ideation and testing. Designing services becomes increasingly prevalent and relevant today for several reasons:

  • 1) From the business perspective, our world continuously moves from product-centric industries to service-based economies
  • 2) From the user's perspective, we spend more and more time on digital channels and expect services to smoothly transition between online and offline
  • 3) Technological advances such as location-aware devices, internet of things, and virtual reality can bring services to a whole new level of user experience

Takeaways

  • Learn user experience design methods such as interviews, personas and user journey
  • Learn how to find market gaps and opportunities for a useful service
  • Learn how to design an omni-channel service that captures users' wants and needs at all touch-points

Prereqs & Preparation

This workshop is suitable for anyone who's interested in designing a service, including but not limited to entrepreneurs, product managers, business analysts, developers, and designers.

Bring an open and creative mind - there's no judgment in brainstorming! :)

Brainstorming materials will be provided. Please expect a rather hands-on workshop.

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