Alex has led brand strategy and growth for tech at the forefront of the peer-to-peer economy including Zipcar, TaskRabbit, Sidecar, Flywheel and Ghostruck. She demonstrates a proven ability to bring brands to life through the unique stories of their customer. Her storytelling has earned feature attention from industry leaders such as NPR, TechCrunch, Forbes, and USA Today. Alex is a General Assembly alumni, and is currently consulting for Microsoft on the Xbox Live Global Marketing Team.
Build Brands Customers Love
If you're new to marketing or starting a new venture, this session will ground you in the fundamentals of how to leverage brand to build preference with your customers.