Alex Koblenz

Founder, Chief Executive Officer, Pradux

New York City

Mr. Koblenz graduated Cum Laude from The George Washington University in 2006 earning a Bachelor’s Degree in Business and Concentration in Sports Management. Prior to graduating, Mr. Koblenz was chosen by the National Football League for a selective internship program. During his tenure at the NFL, Mr. Koblenz worked closely with the Entertainment Marketing department developing new product placement strategies for television, film and print while similarly creating advanced storylines for product placement opportunities. Mr. Koblenz’s relevant experience leading up to this prestigious program included working for the Washington Wizards. While there, Mr. Koblenz was tasked with spearheading marketing strategies to ensure continued customer loyalty and ultimate customer retention. Upon graduating, Mr. Koblenz was hired by First New York where he thrived in their assistant trader training program and rose to become a trader after two years. As a trader, Mr. Koblenz managed a long/short equity portfolio with short term emphasis, capitalizing on both domestic and international arbitrage opportunities. Mr. Koblenz also managed a long/short portfolio for Madison Capital, and Avatar Investors. Mr. Koblenz possesses an in-depth understanding of marketing strategy as it pertains to branding and product placement in sports and entertainment complemented by an advanced knowledge of business and finance.