Alex De Fina | General Assembly

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Begin your learning Pathway

AI Fundamentals

Take individual courses or combine them to build end-to-end AI capability for the modern workplace.

Begin your learning Pathway

AI Data Analytics

Take individual courses or combine them to master the tools and methodologies that power modern AI data analytics.

IT Bootcamp

Begin your learning Pathway

AI & Machine Learning

Take individual courses or combine them to master the tools and methodologies that power production-grade AI applications.

Digital Marketing

Begin your learning Pathway

AI Product Management

Take individual courses or combine them to master the frameworks and methodologies that power successful AI-driven products.

Begin your learning Pathway

AI Software Engineering

Take individual courses or combine them to master the complete AI software engineering stack.

Begin your learning Pathway

AI Experience & Design

Take individual courses or combine them to master the tools and methodologies that power modern AI product design.

Alex De Fina Photo

Alex De Fina

Founder & CEO, Bikini Fit Asia, & Pherform Hong Kong

Hong Kong

Alex de Fina is the Founder & CEO of both Bikini Fit Asia, and Pherform Hong Kong.

After a successful career as an elite trainer in Australia - Alex set his sights on developing niche concepts in the expanding asian marketplace.

His success comes from a relentless pursuit of uncompromising customer service and commitment to creating new gateway concepts for women to enter previously male-dominated fitness arenas.

Alex's quest is to continue encouraging more women into strength training and taking control of their health. His belief is that through exercise we can build fortitude, resilience and a passion to help those less fortunate. He intends on expanding both brands regionally within the next 18 months.

Alex De Fina Photo

Coming up near you

AI-First Product Management

This course is designed to help learners build the product management skills companies are looking for today by blending proven PM practices with the power of AI.

AI Workplace Fundamentals

This course is designed to prepare learners to use the most powerful Generative AI tools and apply the strategic frameworks needed to leverage them effectively and responsibly.

Data Analytics and Visualization

In this course, the learner will gain a hands-on introduction to data analytics and visualization using SQL and Tableau.

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