Alex Craddock

Managing Director and Head of US Marketing, iShares

San Francisco

Alex Craddock, Managing Director, is the Head of US Marketing for iShares, BlackRock’s Exchange Traded Fund business. In this role he is responsible for all aspects of marketing iShares in the US to Institutions, Financial Advisors and Personal Investors as well as for managing the global iShares brand and developing global marketing platforms.

Alex joined BlackRock in 2015, from Visa Inc. where he held a number of Executive Marketing roles including Head of Global Brand & Product Marketing, Head of North America Marketing, Head of Asia Pacific Product & Channel Marketing based in Singapore and Head of Central and Eastern Europe, Middle East and Africa Marketing based in London. Alex has more than 20 years’ experience in international marketing and business development gained through leadership roles at Xerox, Honda and Renault as well as agency networks working with clients such as British Gas, NatWest Bank, Volvo and Suzuki.